CLIENT: PROFESSIONAL SERVICES FIRM

The professional services firm embraced differentiation through public relations and media relations campaigns, effectively targeting key stakeholders, potential strategic partners, and new clients. The communication strategies, both internal and external, were aimed at securing larger clients, enabling more impactful work, and ultimately driving new business growth.

 

CHALLENGE

The client operates in a saturated market where numerous firms offer similar services, making it difficult to stand out and attract prospective clients’ attention.

The firm has a diverse portfolio of expertise and services, yet requires a single, compelling communication strategy that showcases both individual strengths and collective impact.

It will be challenging to effectively communicate the client’s unique value proposition in the highly competitive market and ensure resonance with the target audiences.

To differentiate, the client and audiences will need to be introduced to and understand new narratives, giving new meaning to their services and offerings.

 

OPPORTUNITY

The client is well-respected but has been reluctant to speak out. By leveraging thought leadership opportunities and sharing the client’s rich experience, the firm can further highlight its strengths and establish a more prominent position in the market.

By amplifying a well-articulated unique selling proposition (USP), the firm can differentiate itself from competitors.

With a comprehensive digital strategy, the firm can create compelling and interesting content to share, and enhance visibility and attract potential clients.

 

COMMUNICATIONS STRATEGY + EXECUTION

Develop and execute a comprehensive communication strategy that unifies the client’s diverse portfolio of expertise and services under a compelling brand narrative, showcasing both individual strengths and collective impact.

Enhance awareness and amplify the work and vision of the firm with editorial content, produced and deployed, including video production, graphics and social media.

Media relations strategy to identify and present opportunities for op-eds, articles, and stories to demonstrate thought leadership and the firm’s impact across industries.

 

OUTCOMES

Compelling Content & Targeted Outreach: Developed and produced engaging multi- platform content that effectively communicated the client’s unique selling points (USPs) to the right audience, amplifying reach and impact.

Expanded Market Presence: Successfully elevated the client’s brand beyond its regional market, improving business development for larger-scale projects, unlocking new growth opportunities.

Data-Driven Insights & Refined Messaging: Leveraged proprietary software to track and analyze online conversations about the client, gaining valuable insights into audience sentiment, engagement, and key topics to refine messaging strategies.

Increased Market Share: Increased brand awareness and recognition for its unique work
with coverage in trade and mainstream media, establishing a stronger foothold in the marketplace.