CLIENT: AMERICAN MULTINATIONAL

Operating in conflict-affected areas and under strict regulatory frameworks, the organization must priortise proactive communication strategies that enhance reputation, mitigate risks, and demonstrate vulnerability and transparency. Maintaining trust is paramount. Once trust is lost, it’s extremely challenging to regain.

 

CHALLENGE

Navigating complex and evolving political and cultural landscapes in diverse operational regions.

Developing cross-functional crisis preparedness and comprehensive crisis communication plans adaptable to diverse operational contexts.

Manage public relations across diverse media landscapes, engaging multiple key stakeholders at various levels of government.

Navigating a complex, highly-matrixed organizational structure with diverse stakeholders and competing priorities.

 

OPPORTUNITY

Facilitate media visits to hard-to-access operational zones to strategically showcase the organization’s work, methods, and impact, fostering trust and demonstrate transparency with stakeholders.

Establish a streamlined, centralized communications to facilitate seamless
information sharing and collaboration across the global network, minimizing noise and promoting alignment.

Thought leadership and storytelling are essential for highlighting the organization’s positive impact and demonstrating its commitment in challenging environments. While the organization’s work is commendable, leadership hesitates to speak out due to perceived risks.

 

COMMUNICATIONS STRATEGY + EXECUTION

Aligned messaging across departments within a unified communications framework, ensuring consistency with organizational objectives.

Fostered employee engagement through a team retreat incorporating talks, town halls, breakout sessions, and social events.

Executed a comprehensive digital content strategy to develop owned content that maintains consistent narratives, ensuring both internal and external stakeholders are well-informed and engaged.

A media relations strategy cultivating a network of local and international outlets, enabling proactive communications to amplify the organization’s positive impact. 

 

OUTCOMES

Crisis Preparedness: Crisis communication plans employed across teams to ensure a coordinated and timely response to evolving situations.

Enhanced Team Cohesion: Enhanced employee motivation and team cohesion through targeted initiatives, including a successful team retreat and ongoing communication strategies.

Established Media Network: Built a trusted network of international and local media
partners who understand and can effectively communicate the organization’s mission to the
public.